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ADVERTISING ON WTVM:
Puts the Power of WTVM, WTVM.com and WTVM Mobile to work for you!
Television reaches more adults each day than any other medium and is considered the most persuasive, influential and exciting channel of communication. Ninety percent of Adults 25-54 report watching television in the previous 24 hours and spend an average of 320 minutes daily with television.
According to Advertising Age, a consumer's intent to buy products increases dramatically if they see a brand's messages advertised on both television and online.
Broadcast television is the public's first choice for news, local weather, traffic and sports.
Source: TVB, 2010 Media Comparisons Study
WTVM: WTVM News Leader 9 is one of the most powerful marketing resources in Columbus and the surrounding areas for driving customers to your business. Reaching over 150,000 weekly viewers, WTVM is the Valley's #1 source for news and programming.
WTVM.com: WTVM.com is the region's #1 source for local news currently reaching more than 300,000 unique visitors each month. With more than 13 million page views a year, WTVM.com offers a portfolio of online solutions to reach your target audience.
WTVM Mobile: WTVM Mobile is the region's #1 source for local news on mobile with more than 12 million page views per year. This is just another way WTVM partners with businesses to reach their desired audience.
We can develop a marketing plan that fits your financial needs and business goals, no matter the size of your business.
Source: Nielsen Media Research 2011 and DFP Analytics 2011
Impact: Advertising on WTVM blends sight, sound, color, motion and emotion to have the greatest impact on potential customers. Well produced ads can actually become "water-cooler" topics of conversation. When was the last time you discussed, or much less remembered, a newspaper ad? What's your favorite radio commercial? Now think of all the television commercials you remember from years gone by. If I say "Don't squeeze the...." what would you say? What about the now famous "AFLAC" duck? And do you actually watch the Super Bowl for the game, or the commercials?
We produce campaigns that have the ability to live for years and become part of everyday society. Our well produced commercials, web ads, and mobile ads will create that "Top of Mind Awareness" that is crucial in today's competitive marketplace. This "Top of Mind Awareness" will help you reach and influence more of your potential customers, increasing your name and brand awareness, and most importantly, increasing your market share.
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