Dad's Day Spending Down...but Deals Are Up!

By Zaneta Lowe  - bio | email | Twitter

COLUMBUS, GA (WTVM) - Just give them a decent meal and a game on tv and they like to sit around in their shorts and just don't do anything. They just simple! Then plus, the economy, people's pocket books are somewhat closed," says shopper Catherine Toombs.

It's a fact, families aren't shelling out as many dollars on Dad this year!

According to the National Retail Federation, Americans are expected to spend on average, just over $90 this Father's Day, down from about $95 last year.

Some moms admit, they haven't even started looking for a gift.

"I haven't, I really haven't, I haven't thought about it, it's bad," says shopper Ariel Jokai.

Despite the fact that consumers aren't spending as much green, retailers are hoping the holiday is red hot!

Like at Logan's, managers are preparing for a packed house and loading up on the perfect menu items for a "man's meal."

"We're preparing for that by you know increasing cut on steaks, we're also ordering more shrimp and lobster to prepare for Sunday and we're also gonna be cooking more ribs," says Logan's Assistant Manager Kirk Robertson.

Dinner and clothes still top the list of gifts for Father's Day.  But, for some army wives we talked to with husbands days away from deployment, it's not about spending money, but rather time.

"Probably he'll end up getting a letter and her hand prints with finger paint. It makes me more thankful for the time that we have together," adds Jokai.

"Spending as much time together is definitely more important than any gift you can go out and buy," says shopper Kimberly McCabee.

If you're looking for a good deal for Dad, expect to find specials on things like new grill sets, sporting and gardening equipment and even electronics.