Kia Sorento awarded top safety pick -, GA News Weather & Sports

Kia Sorento awarded top safety pick


Press Release

2011 CUV Wins Highest Recognition from IIHS 

  • Sorento receives top ratings for front, side, rollover, and rear impact protection
  • CUV becomes fourth new generation Kia vehicle to be named "Top Safety Pick"

IRVINE, CA – Joining the 2010 Forte compact sedan and 2010 Soul urban passenger vehicle, the 2011 Sorento compact utility vehicle has been recognized as a "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS) in the midsize SUV category when built after March 2010.  

Sorento, which went on sale earlier this year, received the organization's top honor by earning "Good" ratings – the highest achievable – in frontal, side, rear and rollover impact crash safety tests. 

The Sedona minivan also received the IIHS "Top Safety Pick" and "Safest Minivan Ever Tested" distinction shortly after its launch in 2006, and again in 2007, 2008 and 2009.

"In addition to offering consumers outstanding quality, appealing new design, comfort and value, the Kia brand is first and foremost committed to providing the highest levels of passenger safety," said Michael Sprague, vice president, marketing of Kia Motors America (KMA).  "The 2011 Sorento is an example of Kia's ongoing and rapid vehicle expansion, demonstrating that buyers can have an affordable, well-equipped and attractive CUV without sacrificing impressive levels of crash protection."

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for 2010 a good performance in a roof strength test to measure protection in a rollover also was required to win.

 Each vehicle's overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision.  All vehicles must have electronic stability control available to be eligible.

Source: Kia Motors

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