COLUMBUS, GA (WTVM) - Veteran's Parkway in Columbus, or Highway 27 outside of town, is a major thoroughfare for daily commuters in the "Fountain City."
But one group, the Georgia Highway 27 Association, is spending time and money to increase its pull for tourists and revenue.
"What we're trying to do is lure people, or entice people, or give people a reason not to travel on an interstate. To slow down, enjoy our small towns, find out what's there and our tourist attractions," chairman Ken Penuel said.
The plan is in the gathering stages now.
Surveys have been made available at attractions along the road to find out exactly what people like and what they don't about the route, which spans the state of Georgia from Tennessee to Florida.
Why the study?
The group wants to increase revenue and help the small communities along Highway 27.
The plan is being marketed by Judy Randall with Randall Travel Marketing.
"Growing travel and tourism is one of the best ways to do that and here, you've got a product you know people like, they want to know more about it and there's no reason to not cash in on it, it's a cash-clip coupon, it's time to cash in," Randall said.
And there's no city that stands to gain more out of the increased visibility than Columbus.
Once put in place, markers along the highway will designate places of interest, which could mean more in the way of tourism dollars.