COLUMBUS, GA (WTVM) - Businesses in Uptown Columbus are excited about white water rafting coming to town.
"There are a lot more stores moving in, restaurants, things that are going to being people out and downtown," said Emily Morris. Claire Ritchey's first impression of Uptown Columbus is that it was a cute area, "There are a lot of little shops and it really seems pretty lively."
Friday, the area was even livelier because of The Outside Store's grand opening.
The owner, who is selling hard goods for the outdoors, says Columbus' Uptown area was a natural choice. "We came to the Uptown area, saw how vibrant it was. We saw the soldiers down here, students down here. Once they approved the white water park in 2012, it was a done deal and we immediately signed a lease."
As white water rafting continues to develop, the hope is that Broadway will see a boom right along with it. Life-long Columbus resident, David Snipes, said now that all the basics are in place, you can feel the vibrancy. "There is electricity in the air."
The President of Uptown Columbus, Inc tells News Leader Nine the good vibe comes from the new restaurants that have popped up in the last six months and the expectance of new retail stores, like a running shoe shop set to open next month.
For The Outside World, they are glad to join the Uptown family. Manager Josh Bruner said "there is a great group of people that are private businesses that support each other. And, we have been so impressed."
The Ready 2 Raft Campaign is expected to being nearly 200,000 people to the Valley each year for Whitewater rafting.