COLUMBUS, GA (WTVM) - The Georgia Highway 27 Association is spending time and money to increase veterans parkway's pull for tourists and money.
"Get everyone off the major thoroughfare and experience those one of a kind things these communities that are along Highway 27," said Peter Bowden, Vice-Chair, Ga. Hwy. 27 Assoc.
Bowden and the rest of the Highway 27 Association know it will not be an easy task to change people's pattern of driving on major interstates, but they have a plan they believe will work. The route spans the state of Georgia from Tennessee to Florida.
The plan begins with a significant signage campaign. The Association is working with the Georgia Department of Transportation to design signs designating attractions along the route that will blend in with the beauty.
Places like Callaway Gardens, the Columbus Riverwalk, Westville and the communities they are in will benefit from the tourism dollars.
And, with 28,000 people coming for base realignment (BRAC), the Highway will have a whole new audience.
"They are used to looking and doing certain sorts of things and so this adds another layer of that sort of experience for those families relocating," said Bowden.
A brochure will be created for the visitor centers and attractions to have on hand. A website is also being developed to profile attractions along the route.
It is all about working together to create much needed economic development.