P&G's Old Spice campaign kicks off new ad - WTVM.com-Columbus, GA News Weather & Sports

P&G's Old Spice campaign kicks off new ad

CINCINNATI (AP) - Now even commercials have previews.

Old Spice's suave, shirtless star known for his "I'm on a horse" punchline will return in a third round of commercials for the Procter & Gamble Co. brand.

A 30-second "coming attractions"-type trailer goes online Wednesday with former football player Isaiah Mustafa announcing that a new commercial is on its way Feb. 7.

Last year's commercials drew tens of millions of online views, won advertising awards and boosted sales for the seven-decade-old brand of consumer products maker P&G, based in Cincinnati.

The news ads promote a new product collection that evokes scents from global locales such as Fiji.

Think "grass skirt." 

Copyright 2011 by The Associated Press. All Rights Reserved.

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