Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WTVM.com-Columbus, GA News Weather & Sports

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer
  • NEWSMore>>

  • Renowned TV personality to speak at CSU

    Renowned TV personality to speak at CSU

    Tuesday, September 16 2014 5:39 PM EDT2014-09-16 21:39:03 GMT
    A well-known TV personality in Georgia will be speaking to students at Columbus State University Tuesday, Sept. 16. Award-winning journalist Monica Kaufman Pearson will be kicking the university's speakerMore >>
    A well-known TV personality in Georgia will be speaking to students at Columbus State University Tuesday, Sept. 16. Award-winning journalist Monica Kaufman Pearson will be kicking the university's speaker series.More >>
  • Operation D.R.I.V.E. on I-85 promotes safe driving habits

    Operation D.R.I.V.E. on I-85 promotes safe driving habits

    Tuesday, September 16 2014 5:33 PM EDT2014-09-16 21:33:05 GMT
    Operation D.R.I.V.E. is a multi-state patrol on Interstate 85 which keeps an eye on unsafe driving behaviors among commercial vehicle drivers like those texting, following too closely or driving fatigued.More >>
    Operation D.R.I.V.E. is a multi-state patrol on Interstate 85 which keeps an eye on unsafe driving behaviors among commercial vehicle drivers like those texting, following too closely or driving fatigued.More >>
  • Police: Sonic boom caused by two F-15's passing overhead

    Police: Sonic boom caused by two F-15's passing overhead

    Tuesday, September 16 2014 5:25 PM EDT2014-09-16 21:25:16 GMT
    Police dispatch and Columbus Fire Dept. Chief Ricky Shores officially confirm that the loud sonic boom heard in Columbus Tuesday afternoon was caused by two military F15s on their way to Warner Robins Air
    More >>
    Police dispatch and Columbus Fire Dept. Chief Ricky Shores officially confirm that the loud sonic boom heard in Columbus Tuesday afternoon was caused by two military F15s on their way to Warner Robins Air Force Base.More >>

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
  • Most ReadMost ReadMore>>

  • Man indicted for attempted murder of Lanett police officer

    Man indicted for attempted murder of Lanett police officer

    Tuesday, September 16 2014 12:22 PM EDT2014-09-16 16:22:25 GMT
    A Chambers County grand jury has indicted Jarod Moreland for Attempted Capital Murder of a Lanett police officer.  Per Lanett Police Chief Angie Spates, in August of 2013, Moreland allegedly took policeMore >>
    A Chambers County grand jury has indicted Jarod Moreland for Attempted Capital Murder of a Lanett police officer.  Per Lanett Police Chief Angie Spates, in August of 2013, Moreland allegedly took policeMore >>
  • Father accused of killing 5 children extradited back to S. Carolina

    Father accused of killing 5 children extradited back to S. Carolina

    Thursday, September 11 2014 7:56 PM EDT2014-09-11 23:56:58 GMT
    The father accused of killing and dumping the bodies of his five children along a rural dirt road in Wilcox County, Alabama was successfully extradited back to the state of South CarolinaMore >>
    The father accused of killing and dumping the bodies of his five children along a rural dirt road in Wilcox County, Alabama was successfully extradited back to the state of South Carolina Thursday to face charges, according to local reports.More >>
  • breaking

    Missing juvenile boy located

    Missing juvenile boy located

    Tuesday, September 16 2014 12:05 PM EDT2014-09-16 16:05:39 GMT
    The Columbus Police Department has located a missing juvenile and returned him to his residence. Terrell D. Baldwin, also known as "Tank," was last seen at 513 35th Street on Wednesday, Sept. 10 2014.More >>
    The Columbus Police Department has located a missing juvenile and returned him to his residence. Terrell D. Baldwin, also known as "Tank," was last seen at 513 35th Street on Wednesday, Sept. 10 2014.More >>
Powered by WorldNow

1909 Wynnton Road
Columbus, Ga. 31906

FCC Public File
publicfile@wtvm.com
706-494-5400
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WTVM. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.