Oliver Irons is the chairman for this year's events. He told News Leader Nine the best part of the event is not the rodeo but who it helps.
Alpha Psi, the veterinary fraternity hosting the event, will donate the part of the profits from the rodeo so some smaller cowboys and cowgirls get a chance to show off their horse skills.
"Storybook Farm—it's a therapeutic ranch with horses for children. In addition to that we have the Alabama Sheriff's Youth Ranches which are across the state of Alabama for unfortunate children," explained Irons.
Storybook Farm in Opelika helps kids with terminal illnesses, disabilities, or emotional trauma complete for free. While Alabama Sheriff's Youth Ranches focus on giving homes to kids who are neglected, needy, or abused.
With $35 per ticket and about 12,000 people at the event, that means thousands of dollars for those kids.
"Storybook and Alabama Sheriff's Ranch they function off donations like ours, and we feel and we hope that our donations will help them continue year after year," said Irons.