Aflac to sponsor Heisman Trophy

ATLANTA (AP) - Georgia-based insurance firm Aflac has announced that it will sponsor the Heisman Trophy, beginning this fall.

Aflac said in a statement that the company has a multi-year partnership which begins this season. Terms of the deal were not disclosed.

Aflac's statement did not indicate specifically what the sponsorship will entail. It said the firm can now offer "an array of exclusive, Heisman-themed experiences to its accounts and brokers."

Aflac Chief Marketing Officer Michael Zuna said in a statement the Columbus-based company knows its agents and partners are passionate about football, so they are excited and honored to partner with the award. It is given annually to one athlete who is deemed college football's most outstanding player.

Copyright 2011 by The Associated Press.