Alabama Told Store to Stop Selling Some Items

TUSCALOOSA, Ala. (AP) - The University of Alabama has told a local store to stop selling items signed by current athletes, which is a potential violation of NCAA rules.

University compliance director Mike Ward sent a letter to T-Town Menswear on Dec. 22 saying to "immediately cease and desist" selling, distributing or promoting items signed by or depicting current athletes.

The letter warned that otherwise it could "jeopardize the student-athlete's eligibility." The NCAA prohibits using the likeness or name of a current college athlete to promote a product or service.

The store hosted autograph sessions with Tide football players and displayed helmets and jerseys signed by them. Former Tide players also appeared in the store's TV ads.

The school says it conducted an internal investigation and found no rules violations by the players.