Stores give Ben & Jerry's a cold shoulder over new flavor - WTVM.com-Columbus, GA News Weather & Sports

Stores give Ben & Jerry's a cold shoulder over new flavor

By STEPHANIE REITZ
Associated Press

HARTFORD, Conn. (AP) - One of Ben & Jerry's newest ice cream flavors is getting a cold shoulder from some supermarket chains.

The new Schweddy Balls limited-edition flavor featuring fudge-covered rum balls has brought chuckles from fans of the "Saturday Night Live" skit on which it's based. But some supermarket chains aren't laughing - or sticking the item on their shelves since it was introduced last month.

The chains aren't saying whether it's a response to complaints from the One Million Moms group. That Mississippi-based organization is putting on the heat, saying the name turns something innocent into something repulsive.

A spokesman for Vermont-based Ben & Jerry's says Schweddy Balls is stocked in about 30 percent of stores where its products are sold, and is its most popular limited-edition flavor so far.

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