WTVM.com-Columbus, GA News Weather & Sports Peanut butter sales down

Peanut butter sales down

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The increasing price of peanut butter is starting to affect sales.

The company that makes Jif peanut butter is reporting a 10 percent decline in sales in the last quarter.

In November, Smuckers raised the price of Jif by 30 percent because of rising peanut prices. 

Georgia Peanut Commission leaders say many people stocked up on peanut butter expecting the price increase. 

"So now the thing we got to do is turn that around and when we got the peanuts back, hopefully they are going to drop that price and we'll see consumption continue to grow again," said Don Koehler, Ga. Peanut Commission Exec. Director

 Smuckers said they expect their profits to decline even more as commodity prices rise.

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