Chick-fil-A to host 8th annual Cow Appreciation Day on July 13 - WTVM.com-Columbus, GA News Weather & Sports

Chick-fil-A to host 8th annual Cow Appreciation Day on July 13

Customers celebrating Cow Appreciation Day in 2011 (Source: cowappreciationday.com) Customers celebrating Cow Appreciation Day in 2011 (Source: cowappreciationday.com)
Customers celebrating Cow Appreciation Day in 2011 (Source: cowappreciationday.com) Customers celebrating Cow Appreciation Day in 2011 (Source: cowappreciationday.com)
(WTVM) -

This Friday, you can visit any Chick-fil-A dressed as a cow and receive a free meal - and that's no bull.

On July 13, Chick-fil-A restaurants nationwide will celebrate its annual Cow Appreciation Day event by offering a free meal to any customer who visits one of the chain's mall or stand-alone restaurants in full bovine apparel.

Customers dressed "head to hoof" in cow attire will be rewarded with a free Chick-fil-A meal (breakfast, lunch or dinner), which includes an entrée of choice, a side item and a Diet Dr Pepper® (or other beverage choice).

For those "too chicken" to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.

Now in its eighth year, Chick-fil-A's Cow Appreciation Day continues to build momentum. Last year's event saw nearly 600,000 cow-clad customers stampede Chick-fil-A restaurants across the country. Costumes ranged from simple cow-spotted t-shirts to full cow suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of the "Eat Mor Chikin®" Cows' quirky messages.

"Cow Appreciation Day certainly demonstrates just how passionate our customers are," said Steve Robinson, Chick-fil-A's chief marketing officer. "If you're willing to dress up like a cow for a free meal, you're obviously a loyal and even raving Chick-fil-A fan.

"While the event is a natural tie with our cow-themed marketing campaign, Cow Appreciation Day is intended to be a fun day to reward some of our most loyal customers with free food. After a record number of participants in 2011, we're excited to see the growth of the event and the creativity of our customers in 2012."

Chick-fil-A has a special website dedicated to the occasion, which launched on June 18. The site provides further details about the event and offers cow costume ideas, as well as downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their costumes.

Chick-fil-A is also organizing a photo contest that will be co-hosted on the Cow Appreciation Day site and the chain's Facebook page. The best cow-dressed customers can submit a photo in one of three categories: Best Calf/Calves, Best Cow, and Best Herd.

Prizes include Chick-fil-A Cow beach towels, gift cards, and catered parties. Customers can upload photos for the contest from July 13 to 31.

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