Busting the myths behind Black Friday - WTVM.com-Columbus, GA News Weather & Sports

Busting the myths behind Black Friday

Posted: Updated:
  • CONSUMERMore>>

  • CONSUMER WATCH: Thieves make arrest threats to get your money

    CONSUMER: Thieves make arrest threats to get your money

    Thursday, April 10 2014 1:22 AM EDT2014-04-10 05:22:04 GMT
    No one wants to be behind bars, especially for not paying off a bill. That's why thieves are using the threat of being thrown in jail to get your money. Rebecca Lindsley was terrified when she thoughtMore >>
    No one wants to be behind bars, especially for not paying off a bill.  That's why thieves are using the threat of being thrown in jail to get your money.More >>
  • Consumer Watch: Deals while you drive

    Consumer Watch: Deals while you drive

    Wednesday, March 12 2014 5:17 AM EDT2014-03-12 09:17:00 GMT
    Getting discounts makes shopping enticing, and with technology it's easier than ever before. Now a new app can offer deals while you drive. News Leader 9's Chandi Lowry shows you the app so you can decideMore >>
    Getting discounts makes shopping enticing, and with technology it's easier than ever before. Now a new app can offer deals while you drive. News Leader 9's Chandi Lowry shows you the app so you can decide if it's a deal or a distraction.    More >>
  • SPECIAL REPORT: What Would You Do?

    SPECIAL REPORT: What Would You Do?

    Thursday, February 27 2014 10:27 AM EST2014-02-27 15:27:36 GMT
    Lately, there have been criminal cases in the news where race has become front and center, which prompted News Leader 9 to do a local 'what would you do?' experiment to test the state of race relations in Columbus.More >>

    Lately, there have been criminal cases in the news where race has become front and center, which prompted News Leader 9 to do a local 'what would you do?' experiment to test the state of race relations in Columbus.More >>

CHARLOTTE, NC (WBTV) -

The hype and excitement over Black Friday deals are in full swing, but are you really getting the best prices you can when shopping Black Friday? I asked Johnson C. Smith University instructor Yvette Russell about those hugely discounted items, also known as ‘loss leaders'.  "They put some really compelling deals out there that are loss leaders that will then bring the people to the store those are usually limited quantity. Many of the products in the store not discounted very deeply."

That's right.  Many items, other than the ‘door-buster' deals, are not discounted, and might in fact be a bit higher than any other time of year.   

Russell says next fall when someone says they are already Christmas shopping, don't tease them, learn from them!  "The better deals are more October and September.  So those people who everyone laughs because they're out Christmas shopping early, those are the people who often get the best deals," Russell says.

When you walk into most stores, they'll have giant signs promising even deeper discounts if you sign up for the store credit card.  Russell says it can be tempting, but you've got to be disciplined to do it. "You do get that offer but you have be careful if you don't pay that credit card off, just like with any credit card, the interest mounts and you're losing everything you gained by not paying off after that month," Russell points out.

But the excitement of Black Friday isn't lost on this college instructor.  She has enjoyed Black Friday shopping too.  "It's the thrill of the hunt," she says of her experiences.  But remember, knowledge is power, and a little planning can go a long way toward saving you money!

"It is a lot of fun but from a budgetary standpoint you just want to do your homework.  Use the online resources, and compare against the advertised specials.  Really examine those items that you're looking for and compare the prices on a regular day.

If you want to learn more about Black Friday deals, and get email blasts that tell you about specials, the web site, Blackfriday.com will keep you up to date. 

You can also use the price comparison web site Decide.com to see if prices are likely to be lower another time of year. It might not help you THIS holiday season, but next Christmas you can have your presents purchased and save months in advance and not have to stand out in the cold.

Copyright 2012 WBTV. All rights reserved.

Powered by WorldNow

1909 Wynnton Road
Columbus, Ga. 31906

FCC Public File
publicfile@wtvm.com
706-494-5400
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WTVM. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.