(WTVM) - There's a new reason to appreciate receiving gift cards for Christmas: "Gift Card Weekend" starts this Friday.
From January 4 to 6, many retailers will offer special discounts to customers redeeming gift cards. The creators of the event say they got 17 leading gift card companies to get in on the deals.
Retailers include Applebee's, Bath and Body Works, Sephora and Olive Garden.
For additional details about Gift Card Weekend and participating retailers check outwww.giftcardweekend.com.