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CONSOR provides an insightful and in-depth article that discusses the approaches to be considered when valuing any celebrity's Right of Publicity. Valuation of those rights is a powerful tool when sitting at the negotiating table.
La Jolla, CA (PRWEB) January 17, 2013
CONSOR Intellectual Asset Management’s article entitled “Beyond the Field of Play: Analyzing and Valuing a Celebrity Athlete’s Right of Publicity” is available for publication.
The article takes an insightful and in-depth approach on all the factors to be taken into account when valuing a celebrity athlete’s right of publicity. Right of publicity valuation is a very important step for the entertainment industry as valuations are needed for: negotiating a transaction, calculating infringement damages for Right of Publicity violations, and for valuing celebrity estates and trusts.
Right of Publicity transactions are most visible in the area of celebrity endorsements, especially those of celebrity athletes such as Usain Bolt.
As athletes increasingly become celebrities in their own right, the concept and value of their Rights of Publicity will grow in importance. The greater the knowledge there is in the value of Right of Publicity, the more informed will be each party in making business decisions.
To obtain the full article for publication, contact Jemma Samala at jsamala(at)consor(dot)com.
About CONSOR Intellectual Asset Management
For more than two decades CONSOR Intellectual Asset Management has specialized in intellectual property valuation and consulting services. As one of the only market-based consulting firms specializing in intellectual property, CONSOR Intellectual Asset Management has built a solid foundation of clients and gained invaluable work experience over the past 25 years. Our core areas of expertise are the valuation, management, and licensing of intangible assets. We take a marketplace business approach in order to help our clients reach their goals, using real-world evidence and marketing criteria. We are dedicated to assisting our clients in maximizing the value of their intellectual property and intangible asset portfolios, while helping to minimize risk and uncertainty. For more information about CONSOR, visit: http://www.consor.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/1/prweb10331144.htm