In the last month it's been "lights, camera, action" in Columbus and Phenix City as the makers of the movie "Need for Speed" filmed scenes in the valley - mostly along the 13th Street Bridge.
It meant that the bridge - a primary thoroughfare between the two cities - had to be shut down to traffic for several days.
While it may have been a major inconvenience for commuters, most people were excited about having a bit of Hollywood come to town.
Columbus wasn't paid for the production company's use of the bridge, but mayor Teresa Tomlinson said there were other benefits.
She equated the number of people brought to town patronizing local hotels and restaurants to "three, 200-person" conventions.
Many hope the bigger benefit will be attracting more of these types of productions to the valley.
This wasn't the first time a movie has been filmed here, but with the addition of Whitewater rafting and this movie - which ends with a car crashing off the 13th Street Bridge and into the Chattahoochee - there's a feeling of fun and excitement building in the bi-cities.
We think we should continue to open our city for these opportunities in the future to expose more and more people to all the great things going on in the valley.