Callaway Changes Marketing Plan- Local Businesses Benefit

It's not just the chicken salad sandwiches that are bringing in more customers to the Blue Goose Cafe.

Under a new director, Callaway Gardens is changing it's marketing strategy to better include the local community.

Golf games that used to cost more than $100 to play now cost $50. Two more highway entrances are open so people can easily get to places like the beach. Family memberships doubled this season because the price is lower.

Every idea at Callaway now must address five points: customers, employees, local communities, stockholders and a mission statement.

One of those ideas is a motorcycle day which will take place for the first time in 50 years on Sept 25th.