New identity, logo unveiled at Columbus Regional Health

New identity, logo unveiled at Columbus Regional Health

COLUMBUS, GA (WTVM) - A new identity was unveiled Monday for the Columbus Regional Healthcare System.

The new name is now Columbus Regional Health, and with the new name and logo comes a different outlook on the health industry.

CEO Chuck Stark says the name and logo represent five core values. They are attitude, commitment, enthusiasm, innovation and teamwork.

Stark says when people hear healthcare they sometimes think of treating a sickness, and he hopes the name change will make people think about protecting their health before they get sick.

"It has a very positive feel to it. Health is about wellness and the quality of your life and the longevity of your life versus healthcare where people mostly think about being sick or ill," said Stark. "So by changing our name to Columbus Regional Health we are really focusing on the new role for healthcare in the future."

Other hospitals are changing their names as well:

-Midtown Medical Center (The Medical Center)
-Northside Medical Center (Hughston Hospital)
-Doctor's Specialty Hospital (Doctor's Hospital)
-Columbus Regional Medical Group (Columbus Regional Physician Group)
-Columbus Regional Health Foundation (Columbus Regional Medical Foundation)

The John B. Amos Cancer Center will stay the same.

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