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SOURCE Symmetri Marketing Group
CHICAGO, Oct. 22, 2013 /PRNewswire/ -- The challenge: deliver new positioning and branding, plus a complete visual identity system, for a fast-evolving $500m company and express it across multiple new websites, print collateral and more. The result: a full brand re-launch for SGK, encompassing strategy, design and messaging across multiple media.
In recent years, 60-year-old Schawk, Inc. had evolved into an integrated brand management agency on five continents. Our longtime client asked us to help guide a rebranding that would include the parent company and four ambitious sub-brands. The culmination of this effort was the recent launch of three exciting new websites.
Symmetri spent many months in research and discovery with the client's executive team to identify the most effective ways to harmonize the value propositions multiple company brands. This led to the insight that a new master brand was required. "SGK" now represents the entire public company, which rests on four pillars: Brandimage ("Creating Brands"), Anthem ("Selling Brands"), and Schawk and BLUE ("Producing and Protecting Brands").
Together they represent a core promise: Brand Performance. This encapsulates SGK's distinct claim that a top-performing consumer brand is not only Desirable in the marketplace but Profitable in its execution of branded materials across product lines, across media and across geographies. With Symmetri's help, SGK now has a strikingly clear and succinct messaging matrix that guides all communications, externally and internally.
Tying this together is a complete SGK visual system and set of brand guidelines that reflect the history, values and promises of SGK in all aspects, from brand colors chosen after extensive research, to the unique letterforms of the new SGK logo, to the smallest details of all future collateral.
Symmetri Marketing Group is proud to have executed this historic project for our ambitious global client. It represents all of our strengths in brand strategy, brand messaging, creative strategy and execution across all the media that are crucial to B2B brands today. Because of our careful integration, you can experience the SGK story and our work by visiting any of the sites we developed for SGK: www.SGKInc.com, www.Schawk.com and www.BLUESoftware.com.
About Symmetri Marketing Group
Symmetri Marketing Group is an award-winning B2B advertising agency specializing in multi-channel demand marketing and communications for a wide range of clients in technology, manufacturing, medical/dental and professional services.
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