(CNN) - For cheese lovers this is the worst possible news, and it couldn't come at a worse time
Kraft Foods is warning of a possible shortage in Velveeta.
The company said supplies of the popular processed cheese product are running low because of high demand, and with the Super Bowl and award show viewing parties coming up it's a bad time for a shortage.
Word of the shortage comes after Ad Age reported a Velveeta shortage at some east coast grocery stores.
It's unclear if other regions are also affected.
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