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SOURCE Hot Rod Cameras
First company in Hollywood to commit to Panasonic's new DMC-GH4 4K Camera
HOLLYWOOD, Calif., Feb. 7, 2014 /PRNewswire/ -- Hot Rod Cameras is pleased to announce the company has signed an agreement to become a flagship Value Added Reseller (VAR) for Panasonic Corp (TYO: 6752) an innovative provider of camera technology to the motion picture and television industries, who today also announced the revolutionary new 4K camera system, the DMC-GH4.
"Hot Rod Cameras was the first to build professional accessories for the GH-series of cameras," says Jake Hirose, Senior Vice President of Panasonic Consumer Electronics Company "They invented technology to use professional cinema lenses on our small form factor cameras, quite literally no company is more responsible for GH-series cameras being adopted by professionals working in Hollywood. We are delighted to see their growth, and welcome Hot Rod as our newest Value Added Reseller."
Hot Rod Cameras has a reputation for expertise in new and disruptive camera technology and Panasonic is well known for bringing some of the most disruptive technology ever to the prosumer and professional camera markets.
"It's a great match to be working in this new way with Panasonic," says Illya Friedman, President of Hot Rod Cameras. "Panasonic is extremely selective about their channel partners and we are over the moon at being named Panasonic newest Value Added Reseller especially just weeks before the release of the GH4 which will likely mark a sea change in the small format camera market."
The DMC-GH4 has an impressive list of specs; and while the final price is not yet available this will be the first truly affordable large sensor, interchangeable lens 4K camera system to shoot 24P at true 4096x2160, and up to 96FPS in 1080p High Definition.
In anticipation of the DMC-GH4 release, Hot Rod Cameras is pioneering best workflow practices and assembling all required accessories for the camera; including a lenses and support hardware needed by top professionals, entry level independent filmmakers and every one in between. Hot Rod Cameras made a major commitment to the DMC-GH4 and launched a wait list for the camera at www.hotrodcameras.com.
About Hot Rod Cameras:
Hot Rod Cameras sells cameras, lenses and other camera accessories, but is different than every other camera shop on the planet. HRC helps filmmakers of every level get the highest performance possible from their equipment. The company is considered the authority in custom motion pictures and television camera packages.
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information visit the company's website at http://panasonic.net/.
PRLog ID: www.prlog.org/12279328
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