Consumer Watch: Deals while you drive - WTVM.com-Columbus, GA News Weather & Sports

Consumer Watch: Deals while you drive

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Getting discounts makes shopping enticing, and with technology it's easier than ever before.

Now a new app can offer deals while you drive. News Leader 9's Chandi Lowry shows you the app so you can decide if it's a deal or a distraction.    

Aimee Brittain is also known as the pretty frugal diva because she is always looking for a good deal. 

"Everybody that's around me knows that if we're going shopping together, you better get ready because I'm going to have coupons," Aimee said.   

She doesn't mind sharing her GPS location with advertisers, and really likes when coupons pop up on her phone when she's near a store offering savings. 

"It lets me know that, hey, they know I'm going by, they know they want me as a customer," Aimee said. "I think it's a great thing."

So Aimee is really interested in new location-based technology that can deliver similar promotions through the screen on the dashboard of a car!

"The car is the next frontier in terms of delivering content and advertising to consumers," said Alistair Goodman with Placecast, one company working to deliver ads while you drive.  

"In the case of this program, it's an audio ad that is actually triggered based on your location," Alistair explained. "If you like the ad, you click the thumbs up and you get a reminder email sent with a coupon on your phone that you can then take into the store."

Industry experts say we should buckle up for more of these targeted in-car promotions from automakers and others. 

But Ron Montoya of edmunds.com says deal or no deal, this could be one more distraction that drivers just don't need.

"I certainly see it as a great model for walking around, having that offer on your cell phone, but I think for driving it creates too many distraction issues," Ron said. "When you receive an ad, you need to sort of process that information, think about it, see if you want to take it, and then press a button to confirm it so there's a little bit more thinking involved."

Goodman's response to concern over in-car ads?

"We've been very focused on driver distraction, and in particular, in delivering the ads in an audio fashion identical to the way you would deliver an ad on the radio," Alistair said.

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