Consumer Watch: Deals while you drive - WTVM.com-Columbus, GA News Weather & Sports

Consumer Watch: Deals while you drive

(WTVM) -

Getting discounts makes shopping enticing, and with technology it's easier than ever before.

Now a new app can offer deals while you drive. News Leader 9's Chandi Lowry shows you the app so you can decide if it's a deal or a distraction.    

Aimee Brittain is also known as the pretty frugal diva because she is always looking for a good deal. 

"Everybody that's around me knows that if we're going shopping together, you better get ready because I'm going to have coupons," Aimee said.   

She doesn't mind sharing her GPS location with advertisers, and really likes when coupons pop up on her phone when she's near a store offering savings. 

"It lets me know that, hey, they know I'm going by, they know they want me as a customer," Aimee said. "I think it's a great thing."

So Aimee is really interested in new location-based technology that can deliver similar promotions through the screen on the dashboard of a car!

"The car is the next frontier in terms of delivering content and advertising to consumers," said Alistair Goodman with Placecast, one company working to deliver ads while you drive.  

"In the case of this program, it's an audio ad that is actually triggered based on your location," Alistair explained. "If you like the ad, you click the thumbs up and you get a reminder email sent with a coupon on your phone that you can then take into the store."

Industry experts say we should buckle up for more of these targeted in-car promotions from automakers and others. 

But Ron Montoya of edmunds.com says deal or no deal, this could be one more distraction that drivers just don't need.

"I certainly see it as a great model for walking around, having that offer on your cell phone, but I think for driving it creates too many distraction issues," Ron said. "When you receive an ad, you need to sort of process that information, think about it, see if you want to take it, and then press a button to confirm it so there's a little bit more thinking involved."

Goodman's response to concern over in-car ads?

"We've been very focused on driver distraction, and in particular, in delivering the ads in an audio fashion identical to the way you would deliver an ad on the radio," Alistair said.

Copyright 2014 WTVM. All rights reserved.

  • Trending StoriesTrending StoriesMore>>

  • Parents make heartbreaking decision over son with autism

    Parents make heartbreaking decision over son with autism

    Wednesday, May 24 2017 11:10 AM EDT2017-05-24 15:10:16 GMT
    KMOV has chosen not to identify him by name or show pictures of what he currently looks like. (Credit: Wallens)KMOV has chosen not to identify him by name or show pictures of what he currently looks like. (Credit: Wallens)

    A parent's love knows no bounds. But what happens when you truly believe your child is going to harm himself or someone else? One family tells News 4 they made a heartbreaking decision about their son with autism, all because they felt they had no other options. 

    More >>

    A parent's love knows no bounds. But what happens when you truly believe your child is going to harm himself or someone else? One family tells News 4 they made a heartbreaking decision about their son with autism, all because they felt they had no other options. 

    More >>
  • Breaking

    Kirbyville High School principal resigns, then shoots, kills self in parking lot

    Kirbyville High School principal resigns, then shoots, kills self in parking lot

    Wednesday, May 24 2017 11:31 AM EDT2017-05-24 15:31:33 GMT

    Following his resignation Tuesday afternoon, the principal of Kirbyville High School walked out his truck, where he apparently shot and killed himself, according to police.

    More >>

    Following his resignation Tuesday afternoon, the principal of Kirbyville High School walked out his truck, where he apparently shot and killed himself, according to police.

    More >>
  • Playboy model pleads no contest for post of nude woman

    Playboy model pleads no contest for post of nude woman

    Wednesday, May 24 2017 3:36 PM EDT2017-05-24 19:36:07 GMT
    Wednesday, May 24 2017 3:36 PM EDT2017-05-24 19:36:07 GMT

    A Playboy centerfold who snapped a photo of a naked 71-year-old woman in a gym locker room and posted it on social media with insults about the woman's body is expected to appear in court to resolve a criminal...

    More >>

    A Playboy centerfold who snapped a photo of a naked 71-year-old woman in a gym locker room and posted it on social media with insults about the woman's body is expected to appear in court to resolve a criminal charge in Los Angeles.

    More >>
Powered by Frankly