Menlo to Help Keep Boots on the Ground -, GA News Weather & Sports

Menlo to Help Keep Boots on the Ground

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SOURCE Menlo Logistics

With the commencement of its contract with tactical footwear supplier, Original S.W.A.T., Menlo will be responsible for the European warehousing and distribution of a product with high customer service demands and market growth as a priority. The logistics, transportation management and supply chain services provider will base both inventory storage and order fulfillment at Menlo's Eersel facility in the Netherlands.

SAN FRANCISCO and AMSTERDAM, June 24, 2014 /PRNewswire/ -- Menlo Logistics prides itself on providing its business partners with the necessary initiatives and continuous improvement mechanisms to deliver supply chain management that actively enables market growth for their products.  It was this principle that determined Original S.W.A.T.'s choice of Menlo to take over its logistics demands in Europe.

Menlo Logistics.

The tactical footwear supplier, which is headquartered in California, was founded in the late-nineties with the expressed purpose of producing the finest boots for law enforcement, military, first-responders and other personnel who require the toughest footwear to deal with the most demanding of conditions.  Having grown its European customer base significantly, the company now requires a professional logistics service to both cope with current distribution requirements and to help drive future expansion.

Kevin Cole, CEO of Original S.W.A.T. explains the decision to appoint Menlo, "Previously, we had been relying on our sales distributor to manage our supply chain in Europe and felt that it was time for us to have this role fulfilled by a professional logistics company. Menlo offer extensive experience and knowledge of the apparel and footwear sector, which gives us clearer visibility of market demand. Their ability to leverage cost savings in the transport element of our supply chain and emphasis on creating efficiencies throughout it, brings us valuable competitive advantages."

Menlo will manage the Original S.W.A.T. supply chain from its Eersel facility in the Netherlands where warehousing, inventory control and both inbound and outbound transportation will be coordinated. First tier retail distribution will be implemented across Europe in the first instance and an e-commerce order processing and delivery service will be launched later.

In commenting on the contract confirmation, Menlo's Managing Director, Tony Gunn said, "Menlo has a strong reputation as a customer oriented supplier. By this I mean a partnership is forged with our immediate customer that will continuously evolve to refine the supply chain and adapt to changing supply priorities and market demands.  Through our experience in the retail e-commerce field, we also know how vital it is to perfect the purchasing experience of the end customer.  This is valued by Original S.W.A.T. whose market-leading product requires a top-class e-fulfillment service."

About Menlo Logistics Europe

In Europe, Menlo Logistics maintains seventeen dedicated and multi-client logistics centres located in the Netherlands, Belgium, Czech Republic, Germany and the United Kingdom. This warehouse network can serve as pan-European distribution solution using one or several facilities.

Supply chain and transport management solutions as well as 3PL, warehousing and distribution services are offered to a variety of vertical industry sectors including: fashion & apparel; healthcare and medical equipment; hi-tech electronic and data network equipment; automotive; defense and government services; oil and gas as well as retail e-fulfillment. The European headquarters is at the multi-client Amsterdam Distribution Centre in the Netherlands.

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About Menlo Logistics

Menlo Logistics, LLC, is a US$1.5 billion global provider of logistics, transportation management and supply chain services with operations in five continents, including North America. As a third-party logistics provider, San Francisco, California-based Menlo Logistics' services range from dedicated contract logistics to warehouse and distribution management, transportation management, supply chain reengineering and other value-added services including packaging, kitting, order fulfillment and light assembly through a strategic network of multi-client and dedicated facilities. With nearly 20 million square feet of dedicated warehouse space in North America, the Asia Pacific, Europe and Latin America, and industry-leading technologies, Menlo Logistics creates effective, integrated solutions for the transportation and distribution needs of leading businesses around the world.

Menlo Logistics, LLC, is a subsidiary of Con-way Inc. (NYSE: CNW), a $5.5 billion diversified freight transportation and logistics company. For more information, please visit us on the Web at

An archive of all Menlo Logistics news releases and photographs is available from the ISIS Communications Press Room at 

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