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SOURCE Segmint, Inc.
Collaboration Provides Member Agencies the Opportunity to Implement Intuitive One-on-One Marketing Campaigns
AKRON, Ohio, July 9, 2014 /PRNewswire/ -- Segmint, Inc., the company that securely activates enterprise data to intuitively deliver personalized engagements attributed across channels, announced today that the company has been named a preferred vendor of the MAGNET Global Network. As part of the collaboration, Segmint will provide MAGNET's 40 member agencies the opportunity to leverage their client's own customer data and create one-on-one marketing campaigns driven by detailed analytics.
"Segmint's platform adds an enormous value to MAGNET's member agencies' capabilities," said Cheri Gmiter, Executive Director of MAGNET Global Network. "Segmint's impression-to-conversion attribution is a true differentiator as it gives MAGNET's agencies the ability to measure ROI in real-time and make adjustments to the campaigns automatically, as needed. As our agencies pitch new business and introduce new tools for existing clients, Segmint's platform will become integrated into a greater number of client programs."
Segmint's platform is the only SaaS solution that analyzes clients' first-party data to more accurately and efficiently target consumers with digital advertisements. The technology leverages unique Key Lifestyle Indicators (KLIs®) to build an ideal audience and delivers messaging through a secure One Way Trust system that is timely and relevant to each individual's position in the consumer lifecycle. Segmint safeguards customer data by never using Personally Identifiable Information (PII) or selling data to third parties.
"Our collaboration with MAGNET escalates Segmint's reach within the United States and across the globe," said Rob Heiser, President and CEO at Segmint. "Segmint's capabilities not only improve marketing campaigns, but are a major value add as agencies can differentiate themselves by building upon existing audience segments and adjust campaigns in real-time with ease. We are looking forward to working closely with MAGNET and their agencies to assist their clients in meeting and exceeding business goals."
To learn more about Segmint's offerings, please visit http://bit.ly/1nT0lA1.
Segmint, Inc. is an award-winning provider of data-driven marketing technology. The company's solution securely activates enterprise data to intuitively deliver personalized engagements attributed across all channels. Segmint offers the only technology platform that leverages actual consumer transaction data to help marketers understand and even anticipate the needs of their target audience and serve them highly relevant and personalized advertisements at the precise moment they're considering a purchase. The platform delivers messages to consumers across mobile, web, and more while adhering to strict privacy and security standards. Segmint works with global market leaders including those from financial technology, registrar, insurance, and IT solutions industries, and is headquartered in Akron, Ohio.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET's independent agencies work with more than 800 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. Currently comprised of nearly 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit www.MAGNETGlobal.org.
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