AUBURN, AL (WTVM) - Auburn is turning pink in honor of Breast Cancer Awareness Month.
For eight years, Auburn University members of the Zeta Tau Alpha sorority, the East Alabama Medical Center, and Relay for Life have joined forces to enable the campus to "think pink" all October long.
The Cater Hall illumination kicked off a month-long awareness campaign Tuesday, Sept. 30 and led up to Auburn University Mammogram Day to be scheduled for university employees.
The illumination began in 2007 as a result of AU's staff council encouraging female employees to take advantage of insurance-covered mammograms to test for breast cancer.
"At the point the committee looked at statistics, we realized 44 percent of employees were taking advantage of the free mammogram benefit, so we went into action to bring awareness and this was our main goal," explains Jenny Swaim of AU's Office of Enrollment.
Over the years those statistics have increased by 30 percent.
Several survivors shared their stories at the illumination and encouraged everyone, including men, to check regularly for lumps.
In addition to Cater Hall, Samford Hall and the Jule Collins Smith Museum are also lit pink.