(WTVM) – Pizza Hut will soon be joining the frenzy of selling gluten-free products.
Beginning on Jan. 26, about 2,400 of its 6,300 U.S. locations will begin to sell the gluten-free pizzas. Pizza Hut would be the first major pizza chain to sell gluten-free pizza.
The gluten-free pizza will sell for $9.99 and has about 100 calories less than the Skinny Slice pizza.
This new changes accommodates the recent revamp of Pizza Huts menu. The chain doubled its menu in November 2014 and added 10 new crusts, six new sauces, and five new toppings.
According to a study by the research firm Datamonitor, nearly 44 million Americans have shown interest in buying products that are made gluten-free.
Gluten is a protein found in wheat and it is the binding agent within the flour that prevents the baked food from crumbling. Some people have an intolerance to gluten and it affects the digestive system, sometimes resulting in Celiac disease (which damages the small intestine as a result of eating gluten).