Winn-Dixie donating all July 4 profits to Wounded Warrior Project

Winn-Dixie donating all July 4 profits to Wounded Warrior Project

COLUMBUS, GA (WTVM) - On Saturday, July 4, all profits generated at Winn-Dixie grocery stores will be donated in support of Wounded Warrior Project's Independence Program. 

The Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury, or other neurological conditions. 

Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.

Simply by shopping at Winn-Dixie on Independence Day, customers will help support those who serve and sacrifice for our nation. The more customers shop, the more they donate. (See store for details and specific exclusions that apply.)  

Winn-Dixie has had a long relationship with the Wounded Warrior's project, but representatives from one local store say they wanted to do something special for those who sacrifice so much.

"We also found out that there are 400,000 wounded warriors today that need help," said Richard McGough. "That is a lot of people, someone has to help them. Why not us?"

Ways in which customers can support the cause include:

  • By donating generously during checkout between Wednesday and Sunday July 1-5.
  • By wearing the “I Donated” sticker that cashiers will hand out on July 4 to all customers to encourage friends and family to do the same.
  • By liking, following and sharing Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor.
  • By honoring a veteran or service member by posting a dedication on a special Facebook page,

"Winn-Dixie operates in states with some of the highest Active Duty military populations in the United States," said Ian McLeod, CEO and president of Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie grocery stores. "While we recognize on Memorial Day those soldiers who paid the supreme sacrifice and give thanks to those who have served on Veterans Day, the sacrifice and needs of those who are severely injured visibly or invisibly is not necessarily fully understood. I am honored that we are running this program and am thankful to the military men and women and their families for their service and sacrifice. We believe we all have a responsibility to care and contribute to the lives of those who have served and sacrificed for the nation, which is why we are committing every cent of every dollar of profit generated this Independence Day across all of our Winn-Dixie stores to help support the Wounded Warrior Project's Independence Program. We felt it is the right thing to do, and our associates do, too."

"Continuing our work with Winn-Dixie in the spirit of supporting our lifelong commitment to serving our nation's veterans is exciting," stated Steven Nardizzi, CEO of Wounded Warrior Project. "Dedication to our injured service members is evident in the sincere efforts of companies like Winn-Dixie, and the support we will be receiving from them is vital to our mission to honor and empower our Wounded Warriors, and Independence Day is the perfect time to celebrate."

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