Grocery stores raise $3M for Wounded Warrior Project

Grocery stores raise $3M for Wounded Warrior Project
(Credit: Southeastern Grocers)
(Credit: Southeastern Grocers)

(WTVM) - Shoppers turned out nationwide on Saturday, July 4 to support injured servicemen and women.

Southeastern Grocers announced Friday, July 17 that they raised $3,004,091.38 to donate to the Wounded Warrior Project Independence Program.

The donation funds were raised through contributions made in BI-LO, Harveys, and Winn-Dixie stores during checkout on Independence Day, as well as on each organization's dedicated website.

Additionally, every penny in profit earned at Southeastern Grocers' nearly 790 stores was donated on July 4.

One hundred percent of the funds raised will support WWP's Independence Program, which provides personalized plans that target each warrior's needs or interests, allowing them to live as independently as possible. These individualized plans are developed at no cost to the Warrior.

"I am deeply moved by the outpouring of support this program received from our associates, customers and even from individuals living outside of the communities we serve," said Ian McLeod, CEO and president of Southeastern Grocers. "This contribution to help support the Independence Program would not be possible without the generosity of our associates who gave their time to work in our stores on Independence Day and our customers and vendor partners who shopped with us and made extra contributions to the fund."

"This alliance with Southeastern Grocers is crucial for Wounded Warrior Project to continue its lifelong mission to honor and empower Wounded Warriors," added Steve Nardizzi, WWP chief executive officer. "The overwhelming success of the Independence Day promotion surpassed every expectation we had, and we are profoundly grateful to Southeastern Grocers and each and every shopper who came out in support of those wounded protecting the freedoms we all hold so dear. The generosity Southeastern Grocers demonstrated exemplifies what can be achieved when like-minded charities and corporations join forces."

About Wounded Warrior Project
The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit   

About the Independence Program 
The Independence Program pairs a specialized case manager with each injured service member and his or her family to develop a personalized plan that targets the injured service member's needs or interests. In many instances, for the cost of one month in an in-patient institutionalized brain injury rehabilitation program, the WWP Independence Program can provide a year's worth of community-based support on a weekly basis to an individual wounded veteran. 

About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs nearly 72,000 associates who serve customers in approximately 790 grocery stores, 143 liquor stores and 527 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit, and

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