COLUMBUS, GA (WTVM) - This time of year is filled with holidays: Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday to name a few.
However, there is a relatively new holiday that is oftentimes forgotten called Giving Tuesday.
Giving Tuesday was founded in 2012 and has rapidly taken off since then. Last year on Giving Tuesday, Philanthropy.com estimates $46 million was raised nationwide.
Adelaide Kirk, the Executive Director of the West Central Georgia Chapter of the American Red Cross, explained the importance of Giving Tuesday,
"Giving Tuesday started out as a way to kind of fight against the whole commercialism that is the holidays that start with obviously black Friday," Kirk said. "So nonprofits kind of got together and focused on giving Tuesday its a way of emphasizing giving back to the community during the holiday season."
The American Red Cross does not really see a spike in their numbers on Giving Tuesday, but for them it is all about spreading awareness. This time of year, there is always more donations made in the spirit of the holidays.
"We are actually just trying to push out the message of giving back and how your dollars can be at work in the community," Kirk said.
Already, in the first quarter of this fiscal year, the Georgia Red Cross has provided food, clothing and shelter to over 1,200 families, collected over 55,000 pints of blood, assisted 2,200 military families with emergency communication and taught 17,000 people lifesaving health training.
"I want people to know that we serve the people here locally, last year we responded to 263 fires where people lost their homes and we are there to supply their needs," Kirk said. "So when you give to the Red Cross you aren't giving to a national organization you are giving and the money is being spent right here in your own backyard."