AU cashes in from economic impact of Super Bowl 50 - WTVM.com-Columbus, GA News Weather & Sports

AU cashes in from economic impact of Super Bowl 50

AUBURN, AL (WTVM) -

On Sunday, more than 160 million people will tune into Super Bowl 50 between the Denver Broncos and Carolina Panthers. But few towns in America will have ties to this game like Auburn does.  

Four former Tigers football players will be lacing it up for the Carolina Panthers come Sunday, and Broncos defensive end Demarcus Ware is an Auburn High School alum.  

All of the local connections have fan and businesses in Auburn buzzing.  

"We got a lot of local love, you know what I mean, we are hoping everyone comes out for that and celebrates and shows their support," said Ian Walters the Manger at Little Italy Pizzeria on Magnolia Avenue. "He was great for this campus there have definitely been a lot of people with Panthers jerseys on this week,”  

Little Italy figures to have a very busy day with hundreds of hungry football fans order pizzas.  

In additional to Little Italy, Bob's Victory Grill will be serving happy hour from noon to 6:30 p.m., right up until kickoff.

"I expect a packed house I really do. We will be running our happy hour from 12 p.m. on Sunday until 6:30 p.m., which is into the game,” said Chea Reddoch, Bobs Victory Grill General Manager. 

Food and drinks aren’t the only way to make a buck of this game.  Auburn Art has been selling Cam Newton socks that they having trouble keeping on the shelves.  

“September we got in the order," Jordan Hilliard the Manger of Auburn Art. "They have done well since then we always sell out of them.  But we definitely started selling out when Cam started killing the seasons.” 

One thing is for sure most people in Auburn will be rooting for Cam Newton, former national champion and Heisman trophy winner during his 2010 season on the plains.  

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