Changing lives one limb, one light at a time - WTVM.com-Columbus, GA News Weather & Sports

Changing lives one limb, one light at a time

A company called Design Revolution – or D-Rev– is developing and delivering high quality medical equipment that people in low-income countries can afford.(Source: Ivanhoe Newswire) A company called Design Revolution – or D-Rev– is developing and delivering high quality medical equipment that people in low-income countries can afford.(Source: Ivanhoe Newswire)

SAN FRANCISCO (Ivanhoe Newswire/WTVM) -- Many medical companies develop products aimed at middle-class consumers. But one company is making its products for the poorest people in the world. Four billion people live on less than four dollars a day, and a company called Design Revolution – or D-Rev– is developing and delivering high quality medical equipment that people in low-income countries can afford.

Krista Donaldson, PhD, CEO, and her team at Design Revolution have seen firsthand the yellow-tinted skin of jaundiced babies in third-world countries. It affects six million babies around the world.

Rob Weiss, Business Development Analyst at D-Rev in San Francisco says Ivanhoe, “I’ve spent a lot of time in India, in Southeast Asia, East Africa, Kenya and Ethiopia.”

Donaldson says, “We first learned about the need for this when an Indian doctor approached one of my colleagues.”

Jaundiced babies can end up brain damaged or even dead in just three years. So, Donaldson’s team set to work and developed this light called brilliance.

“It’s a photo therapy device and what that means is that it’s a blue light to treat severely jaundiced babies,” she explains.

A light like this can cost $3,000, but D-Rev makes brilliance available for just $500 and babies in 37 countries have been helped because of it.

Donaldson says, “We just passed 100,000 babies. We get reports from the field from doctors all over the world who email us and say, hey, we saw brilliance in a hospital in Uganda; the nurses love it.”

Now, the team has moved on to prosthetics.

“We have a prosthetic knee, its $80 and it performs on par or better than knees that are $5,000 or more. We did things like … got rid of parts that we didn’t need, and it’s not reducing the quality, but doing its doing more ingenious design, for example, not using fans for cooling,” Donaldson says.

Donaldson and her team believe they are changing the world, one light, one limb, one life at a time.

Next move for the D-Rev team: help for newborns with breathing problems. Click here to find out how you can help.

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