(WTVM) - Does every kiss begin with Kay? According to some customers of the popular jeweler, some begin with fakes.
Two separate BuzzFeed reports have told the stories of women who believed their wedding bands or engagement rings were authentic diamonds from Kay Jewelers. The customers believed that because the jeweler had provided certificates of authenticity by Gemological Science International provided at the time of purchase.
But one Maryland woman told BuzzFeed on May 25 that what she thought was a solitaire set in white gold was really Moissanite set in platinum.
"I felt sick to my stomach," Chrissy Clarius told BuzzFeed.
Clarius's husband bought the ring, priced at $4,299.99, from a Kay Jewelers at the White Marsh Mall in Maryland. She took it to other jewelers to be tested for authenticity with mixed results: two stores confirmed it was fake. She also took it to a Zales store, which confirmed that it was a real diamond.
Zales is owned by Ohio-based company Sterling Jewelers Inc., the U.S. division of Signet Jewelers, the parent company as Kay Jewelers. Another popular mall jewelry store brand under their umbrella is Jared - The Galleria of Jewelry.
But BuzzFeed's most recent report - the second profiling of unhappy customers - details just a handful of complaints about the jeweler. Many customers have claimed that their Kay Jewelers diamond was either lost during repair or of poor quality, ruining their experiences.
"Purchased my wife's wedding ring through Kay's only to have the main diamond cracking in a few places after about 2 years, it is a Neil Lane ring at that," a boycott post said. "Customer service has always been horrible with them too, employees always get mad or insulted when we ask to have diamonds tested after they have had her rings."
In response to these claims, Kay Jewelers spokeswoman Kimberly Kanary said in an email: