Gold’s Gym under fire for location’s female body shaming posts

Gold’s Gym under fire for location’s female body shaming posts
(Source: Gold's Gym Dreamland/Facebook screenshot)
(Source: Gold's Gym Dreamland/Facebook screenshot)

(WTVM) – A handful of posts from an international Gold's Gym have sparked outrage for posts that appear to body shame women - and the company has come out against the posts.

Two of the posts in question appear to directly shame women's body shapes and appearances with photos and were posted by Gold's Gym Dreamland, an independent franchise that lists its location as Cairo, Egypt.

One post, dated Aug. 10, reads: "What you leave out of messenger, put it into Gold's Gym." The accompanying photo shows a woman standing next to a horse, but the photo is cropped to only show her face.

The second post, dated Aug. 12, reads: "This is no shape for a girl." The script is sitting next to a pear.

On the second post, an apology is added to the post on Aug. 15, saying:

Our apology, this post was not meant to offend anyone, and not against God's creation, or any type of women's body. It was meant to refer to a healthy, fit body and cutting fats, NOT THE ACTUAL STRUCTURE OF THE BODY. So again, our apology for all the women out there.

The apology might have been too late. The second post has thousands of shares, and comments stating that the gym's post was body shaming women. The second post has since been deleted.

"Actually, it's the most common body shape for female bodies. Y'all need a new marketing team," Kayle Simpson wrote.

"Actually, it is," wrote Ashley Joyce-Nyack. "Now, give me one good reason why I should go to a gym that bullies girls, instead of gyms that actually encourage me to work out."

There are four common body shapes for women, although no woman's body fits an exact mold:

  • Apple (triangle downward)
  • Banana, or straight (rectangular)
  • Pear, Spoon, or Bell (triangle upward)
  • Hourglass Shape (triangles opposing, facing in)

Gold's Gym has responded to the posts, saying that they are in the process of terminating the independent gym's franchisee license. The company says it also does not tolerate body shaming of any kind.

Dear Gold's Gym Members, Followers, Franchisees and Team Members Around the World,

The fitness powerhouse has more than 3 million members in 38 states and 22 countries, according to its website.

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