HARRIS COUNTY, GA (WTVM) - A Harris County native has launched a new business aimed at helping women of all sizes find fashionable clothing that fit and flatter their curves.
Christina Marshall-Valdez grew up in Waverly Hall and graduated from Harris County High. She recently started Elu, an apparel company that provides plus size women with "made to measure" clothing.
Marshall-Valdez says she started the company after struggling to find dresses that flattered her own figure.
"I couldn't find options in my size or styles that aligned with the image I wanted. So I opted out of many events. As a result, I felt second-class, and frankly, embarrassed," says Marshall-Valdez.
After graduating Harris County High in 2001, Marshall-Valdez received her BA and MBA from NYU and USC. She went on to work in marketing, helping to craft brand strategies for companies such as Coca-cola, Pepsi, and Target before branching out on her own.
In July, she launched a Kickstarter campaign to gain support for Elu. She's hoping financial support from the community will help her expand Elu's current collection and development additional options for full-figured women in the future.
For more information visit Elu online.