COLUMBUS, GA (WTVM) – iHeart Media announced a new musical direction for its radio station.
Sunny 100, an adult contemporary radio station, has flipped to Santa 100 featuring a format of all Christmas music.
"This might strike some as being risky in this environment of new media, but I've looked at the numbers and they don't lie. There's literally a clamoring for Christmas music 24/7/365/52," says local Market President, Jennifer Newman.
According to iHeart Media, Santa 100 has received an outpouring support from the Columbus community. For more details on the radio station click here.