GUEST SEGMENT: BBB warns of 'romance scam' as Valentine's Day nears

COLUMBUS, GA (WTVM) - Valentine's Day is approaching and the Better Business Bureau is advising people to be cautious of romance scams.

The scheme involves dishonest individuals attempting to defraud people by pretending to be a love interest and playing on emotions for financial gain.

The scheme usually happens via email or social media and targets those who are new to the internet or those who are not tech-savvy.

Kelvin Collins from the regional Better Business Bureau gives details on the scam and tips to protect yourself from being a victim.

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