COLUMBUS, GA (WTVM) --It sparkles, shines and it's quite easy on the eyes, the wallet though not so much. From rings and bracelets to nice necklaces,jewelry can get expensive.But we talked to one local jeweler who says consumers do have other options.
"This year we've really jumped in and said let's do something that's nice and elegant, but it's inexpensive. For example, The Jewelry Store's Jimbo McCullar says color is red hot this season.
"Blue topaz, smoky topaz, green amethyst and if you say green amethyst, most people are familiar with amethyst as being purple but green is a great alternative color and not that expensive."
We found a necklace outlined in 18 karat gold, with a genuine smoky topaz in the center. It retails for just under $300.00, because most of the piece is set in Italian silver. The same price would have been $300.00 or $400.00 more expensive if it was made with white gold.
Another big hit on the jewelry scene is a movement toward what's called alternative metals,mixing metals if you will to bring down the price. The Jewelry Store carries several tungsten and titanium pieces, used frequently in men's wedding bands.