Savvy Shopping for Valentine's Day

February 13, 2009

COLUMBUS, Ga-(WTVM)-This year cupid is going head to head with the economy. However, despite an overall decline in sales, total Valentine's Day spending is expected to top $14 billion, according to the National Retail Federation.

Newsleader 9 caught up with some shoppers at Peachtree Mall.

"Really looking for an outfit for tomorrow, but also for a gift for my husband," says one shopper.

With Valentine's Day and President's Day coming, it's like double dipping for retailers who seem to be offering more and more sales in the slumping economy.

Experts say it's definitely a buyer's market in retail, but consumers should still be careful and pay close attention to be smart, savvy shoppers.

Here are a few tips:

  • First, beware of no interest or low, monthly payment offers on large items.  One missed payment could increase the interest rate and wipe out any initial savings.
  • Next, don't be distracted by a markdown.  Instead, pay close attention to the current price and compare that with similar items, then you know if it's really a deal.
  • Also, when it comes to big ticket items, don't forget to factor in additional expenses.  This could include storage, delivery and installation.