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My Special Aflac Duck transforms children’s cancer treatment experiences

My Special Aflac Duck and Emoji Cards
My Special Aflac Duck and Emoji Cards((Source: WTVM))
Updated: Sep. 20, 2018 at 6:33 PM EDT
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COLUMBUS, GA (WTVM) - The My Special Aflac Duck is just one part of Aflac’s $125 million philanthropic promise to children with cancer.

A partnership with development company, Sproutel, created the robotic duck and allows the technology to come alive with an interactive app and emoji cards, where kids can communicate their emotions to medical staff; turning treatments into play.

“My Special Aflac duck comes with all of these emojis you see here, so that when you place one up to the duck, the duck feels what you feel,” says Catherine Hernandez-Blades, senior vice president, Chief Brand & Communications Officer at Aflac.

Something also important, the ducks coat is machine washable, that way it meets the hygienic standards for patients in the hospital. It’s also free to children and their parents.

This month, children in Atlanta hospitals are already receiving their ducks and tomorrow, children with cancer in hospitals in Columbia, South Carolina will be receiving their My Special Aflac Ducks. Soon, children across the country will receive theirs.

Find out more about Aflac’s mission with childhood cancer here.

Copyright 2018 WTVM. All rights reserved.