COLUMBUS, GA (WTVM) - A professional football player and Columbus native turned a controversy into a commercial endorsement.
After a recent touchdown celebration turned negative, the NFL fined Isaiah Crowell, former Carver High School and UGA running back, more than $13,000 for unsportsmanlike conduct.
In September, the New York Jet pretended to go to the bathroom in the end zone, fake wiping with the football as toilet paper.
This week, Crowell posted on Instagram his pitch for the Shark Tank-promoted company, “Dude Wipes” which helps on -the-go-men.
“A great celebration turned into a blessing. Most people think it was a bad celebration but everybody gets excited sometimes. Even I get excited and do some stuff I’m not supposed to do, but it’s life,” said his brother, Aboas Crowell.
“I didn’t go along with it because whatever came out looked bad, but good came out of it. He got an endorsement and I like that,” said Mel Long, owner of Mel and Abe’s Barber Shop.
“It’s a learning lesson. I know he was emotional. He wanted to give one back to his old team so it happened. He payed for it and moved on from it,” added Randy Dixon, a relative of Crowell.
Crowell said “I am now covered. Never leave home without them.”