Do nasty campaign ads sway voters?

Do nasty campaign ads sway voters?
Published: Nov. 5, 2014 at 11:45 PM EST|Updated: Nov. 6, 2014 at 12:28 PM EST
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COLUMBUS, GA (WTVM) - The Midterm Elections went in the right direction for Republicans who now have control over the Senate and the House - but did those nasty smear ads from both parties have anything to do with the election results?

Over the past few weeks, Georgia residents were bombarded with nasty TV ads: Michelle Nunn hammering David Perdue on outsourcing jobs overseas, and Perdue tying Nunn with President Barack Obama.

Michael Crappers says politicians should stop the mudslinging and focus on the issues.

"You want people to come to you and not them so you're going to say whatever you have to do to do it. I think people need to research, don't let people affect you, the media they're going to affect you one side or the other but if you do your own research then no matter what they say or what they're doing you can come to your own decision and conclusion," Crappers said.

The Wall Street Journal also says politicians across the nation spent $2.2 million on campaign ads.

CNN says while many Americans dislike ugly campaign ads, they actually work because the human brain is more likely to remember the negative ads over the positive.

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