Auburn Mall launches Color for a Cause

Auburn Mall launches Color for a Cause

AUBURN, AL (WTVM) – Auburn Mall announces the launch of Color for a Cause, a live mural coloring contest and shopping event that raises funds and awareness in support of local organizations.

Color for a Cause is part of the Mall's new Community Connection program, an initiative aimed at engaging shoppers and bringing the community together through unique experiences and events at the Mall.

The first event will be held on Thursday, March 16 from 5:00 p.m. to 7:00 p.m. and features Food Bank of East Alabama, The Salvation Army of Lee County, Boys & Girls Clubs of Greater Lee County, Junior League of Lee County, and Auburn Public Library.

Participating organizations are provided a mural with inspirational graphics to color during the event. Murals are judged at the end of the event and the winning mural will be displayed in the Mall.

During the event, customers are encouraged to shop on behalf of a cause. For every receipt shown, a point will be allocated to participating organizations as dictated by the shopper. The organization with the most points receives a prize donation.

Marketing Director for Hull Property Group and owner of the Auburn Mall, Coles Doyle, says, "Our goal is to use the Mall common areas for events that inspire shoppers, families and the community and Color for a Cause does just that. We want to invite everyone to come out for this fun night out to learn more about organizations that are doing great work right here in Auburn. Everyone is encouraged to attend, help color, shop to support local causes and enjoy treats and refreshments."

Local organizations looking for more information or wanting to take part in the Color for a Cause event should email

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