COLUMBUS, GA (WTVM) - Since the restaurant formerly known as IHop changed its name to IHob, in celebration of its new line-up of Ultimate Steakburgers, rival restaurants and some companies have taken to social media to take digs at this latest move.
Some are using it as an opportunity to draw attention to their own burgers and products.
Recently, Masterbuilt Manufacturing in Columbus thinks International House of Boston Butts is the way to go. The company tweeted, "We like International House of Boston Butts better. #IHobb not @IHob," accompanied by a photo of Boston butt in one of its smokers.
Whataburger is among other chains that chimed in.
Whataburger tweeted, "As much as we love our pancakes, we'd never change our name to Whatapancake."
IHob stated it flipped the "p" to a "b" in its iconic name for the time being to show that the brand is serious about burgers as it is about its world-famous pancakes.